What a movie can do for a venerable brand....

I just read the September 17th issue of The New York Times Magazine and in it was a fantastic article that relates to much of what we have been talking about the past two or three weeks. Take a look: Consumed...Free Ride

"Which is why, as much as the brand has borrowed exposure from the film, it also lent a subtle set of meanings that only an old-school brand icon possesses."


-Dan