Two NYT articles
The NYT's business and art sections have had two articles within the last few days that are of relevance to past class discussions:
Rachael Ray Gives the Gift of Time
"... But Ms. Ray’s folksy approach belies the sophistication of her message. She is part of the cut-to-the-chase genre of media, like Lucky, Domino and Real Simple magazines, and their success is built on this fact of modern life: if people are more secure economically, it is only because they are working longer and harder than ever before. Lifestyle porn is fine and all — who wouldn’t want to have that epic downtown loft in Architectural Digest or those lemon caper calamari steaks in Gourmet? — but even if you can afford the ingredients, you can’t afford the time to conjure them before dinner. ..."
http://www.nytimes.com/2006/10/23/business/media/23carr.html
The Starbucks Aesthetic
"... When Starbucks executives describe the goal of the company’s cultural extensions, they invariably lean on the word discovery. 'Customers say one of the reasons they come is because they can discover new things — a new coffee from Rwanda, a new food item. So extending that sense of discovery into entertainment is very natural for us. That’s all part of the Starbucks experience,' said Anne Saunders , senior vice president of global brand strategy and communications. ..."
http://www.nytimes.com/2006/10/22/arts/22domi.html
Rachael Ray Gives the Gift of Time
"... But Ms. Ray’s folksy approach belies the sophistication of her message. She is part of the cut-to-the-chase genre of media, like Lucky, Domino and Real Simple magazines, and their success is built on this fact of modern life: if people are more secure economically, it is only because they are working longer and harder than ever before. Lifestyle porn is fine and all — who wouldn’t want to have that epic downtown loft in Architectural Digest or those lemon caper calamari steaks in Gourmet? — but even if you can afford the ingredients, you can’t afford the time to conjure them before dinner. ..."
http://www.nytimes.com/2006/10/23/business/media/23carr.html
The Starbucks Aesthetic
"... When Starbucks executives describe the goal of the company’s cultural extensions, they invariably lean on the word discovery. 'Customers say one of the reasons they come is because they can discover new things — a new coffee from Rwanda, a new food item. So extending that sense of discovery into entertainment is very natural for us. That’s all part of the Starbucks experience,' said Anne Saunders , senior vice president of global brand strategy and communications. ..."
http://www.nytimes.com/2006/10/22/arts/22domi.html
posted by anne @ 1:46 PM
1 Comments:
At 6:57 PM,
The Poet said…
"OPRAH taught us we can be better human beings. Martha taught us we can do better than is humanly possible. And Ms. Ray? She thinks better is overrated. Now, you want some nachos and a cold one to go with that?"
...hahhaa, so true!
-Dan
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